Although north Americans may already watched the STAR WARS EPISODE I, here in Japan people still long for it. The movie itself will be released this Summer, but we can meet its characters on PEPSI cans now. Also we have a chance to win a STAR WARS bottle cap. That is the campaign from PEPSI Japan.

It is maybe the first time for Skywalkers to be on PEPSI cans in Japan, they are already so friendly in other countries. I have U.S., Europe and Thailand versions of STAR WARS cans, for example.

PEPSI chose six main characters from EPISODE I; R2-D2, Obi-Wan Kenobi, Queen Amidala, Jar Jar Binks, Anakin Skywalker and Darth Maul. Bottle cap giveaways are still continued, and you could win STAR WARS bottle caps according to the sticker on the can.

It seems that PEPSI got the success in Japan, with its excellent giveaways. However, I think this is the reason why PEPSI can not be the champion. This time PEPSI is STAR WARS (and is PEPSIMAN another time), but Coke is always Coke.

References

• PEPSI COLA (Thailand, Blue) (Database, Japanese)
• Free Pepsiman bottle-cap with 500ml PET bottle in Japan (Japanese) (Topics!)
• PEPSI Japan Official Website (Japanese) (There are no information about STAR WARS campaign at this time.)