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Coke launched new domestic campaign "Live the moment"

Topics! May.21,1999

Live the Moment Coca-Cola National Sales Japan launced a new domestic campaign from this April, "Kokoro ga odori dasu. Live the Moment" (Japanese part means "Your heart is starting to dance"). This is a part of the world-wide advertisement, "Alwas Coca-Cola", which is still going on. They have some TV CFs and packagings are slightly modified.

One of the changes is 200ml can, which always comes with new campaign (see photo). This is sold as 70yen, and sometimes 298yen in 6-pack.

Another is 500ml "Refreshing! 500ml Can".. Cans in this size are basically delivered in Summer only. But I do not think it is refreshing. 500ml is too much to drink at once.

(Shinsuke Nakamoto)

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Copyright (C) 1997-2000 Shinsuke Nakamoto, Ichiro Nakahashi.