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Diet Coca-Cola now available in Japan
Topics! Jul.6,1999
In 1984 first non-calorie cola was introduced by the Coca-Cola Company in Japan. This was called "Coca-Cola light", considering that Japanese then had bad, unhealthy images for the word "DIET". Unfortunately this artificially sweetened cola was not accepted to Japanese consumers, so they added fructose and renewed it as "Low Calorie Cola"(12kcal/100mg). Since then the domestic diet-cola market was quite a monopoly of DIET PEPSI.
Coke's participation in non-calorie beverage market would be a great menace to his rival. Diet Coke vs. Diet PEPSI, hot summer has just started in Japan. References
(Shinsuke Nakamoto)
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