After more than 2 years absence in Japan's beverage market, the third giant finally returned with his new style cola. JAPAN RC BOTTLING Co., Ltd. placed RC DRAFT COLA on market from this fall.

This new idea "draft cola cola" is defined as cola made of fine quality ingredients such as pure sugar and natural kola nuts. The first draft style cola was put on sale by RC Co. Inc. in U.S. in 1995, which showed beverage makers new way to compete with Coke and PEPSI other than prices.

Except for infrequent import, "RC Draft Cola Premium Cola" is the first draft-style cola available in Japan. This cola is highly evaluated at trail marketing according to RC, yet the effort to make popular the concept "Premium Cola" would be a must to survive in Japan's sevior beverage market.