Beside the very early stage of its history, cola market has been dominated by a few powerful companies. In order to compete with them, others tend to prepare similar product with less quality for cheaper price, which often called "imitations". But recently, many original colas become available and getting popularity mainly among the young. They are often referred to as "New-Age Cola".

The most distinctive point among these colas is that they contain unique vegetable ingredients such as ginseng, guarana and roots. These odd ingredients may seem to be added just for attracting consumer's attention, but considering how the first Coke was made in late 19th these could be described as "Cola's return-to-basic" movement. Their names and designs are also very interesting. Strong terms such as "Devil" "Blood" "Brainwash" are often employed.

Though their tastes seem quite ill, their challenging attitude should be praised. These cutting-edge style colas are still in trial-and-error stage, but they might be a breakthrough for now possibilities of Cola beverage. We'd like to introduce following new-age colas at next update. So stay tune!

• Jack Black's Blood Red Cola
• Revolution Brainwash Cola
• RED DEVIL Power Cola
• RED DEVIL Berry Energy Cola