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Coca-Cola Japan to releace new design can from March

Topics! Mar.6,2000

(image)

Coca-Cola National Sales(CCNS) is about to put Coke with newly-designed can on market from March. This modification wil be the biggest one since the last world-wide simultaneous change in 1997.

Compared with the old one, this new can seems more positive and "dynamic". Each elements become bigger and simpler, which lead to the more powerful appeal to consumers.The same design have already been used at the top of official Coca-Cola calender 2000 [image].

Though this type of can is now available only with 250ml Coke, CCNS will replace all Coke to this millenium design, according to them.

They have already lounched campeign with Play Station 2 in Febrary. As Coke had a tough game with Pepsi and their Star Wars compeign last year, the year 2000 would be a time for counterattack.

(Shin Nakamoto)

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Copyright (C) 1997-2000 Shinsuke Nakamoto, Ichiro Nakahashi.