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Coke ties up with Final Fantasy

Topics! Mar.18,2000

Two giants get together! From this March Coca-Cola has launched campaign with Square soft and their RPG brand "Final Fantasy". It is quite a rare case for Coke to cooperate with product of other company.

Final Fantasy (FF) is one of the most well-known and successful RPG series of all video games in the world. The latest product, Final Fantasy 8, were sold more than 6 million copies and new FF9, 10 and 11 will be on market in 2001(9 for Play Station and 10,11 for Play Station 2).

Coke employed very easy system. All you have to do is to collect sticker on cans and apply, then you may win original FF goods. There are 3 types of prizes; course A (6 points required) for FF figure set and T-shirt, course B (12 points) for portable MD player and course C for cellular phone plus watch.

The sticker comes with Coca-Cola, Diet Coke, Sprite, Fanta, Citra (weakly carbonated citrus soda), and Ginger Ale. The Campaign will last until the end of May and 20000 prizes are prepared, according to the company.

Reference

(Shin Nakamoto)

[The Cola Encyclopedia] [HELP]
Copyright (C) 1997-2000 Shinsuke Nakamoto, Ichiro Nakahashi.