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Coke launched campaign with FF figure giveaways

Topics! Apr.23,2000

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Coke's millennium campaign with Final Fantasy is now in the second stage. The campaign "FF Figure Volume 1" began in April 17th. During this new campaign, you can get FF figure giveaway for every purchase of 500ml Coca-Cola.

In this campaign, 2-inch-tall deformed EPR figure of 12 popular characters from F.F. 7 and 8 are employed for the giveaways. There are two types for each figure; the painted edition and the clear ones called "CRYSTAL". These figures are designed elaborately to the detail (as a giveaway, of course). The photo above is of the figure of CLOUD STRIFE from FF7 (left) and CACTUS (right) from FF7 & 8.

The bad news about this system is that each figure is in the opaque plastic pouch. This obviously will be the biggest obstacle for those who try to collect them all, for it is very difficult to tell which is which by a touch. Same technique was used for PEPSI's bottle cap campaign last year and it was very successful.

This campaign is followed by "FF Figure Volume 2" with 48 non-deformed figures. According to Coca-Cola these campaign will last until all the figures are sold out. Eager collectors have to drink at least 9 gallons of Coke to complete their collection.

(Shin Nakamoto)

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Copyright (C) 1997-2000 Shinsuke Nakamoto, Ichiro Nakahashi.