PEPSI has placed the new-design can on the hot summer cola market in Japan. And famous American artist, Travis Charest, illustrated the art of PEPSI-MAN on this new can.

Travis Charest is one of the most popular comic artists in U.S. and known for the member of Wild Storm Productions. His impressive works, however, were not familiar to the people in Japan. In contrast, PEPSI-MAN is very popular character in Japan who never officially be exported to U.S. The great talent of U.S. and Japan's superhero met on the can of PEPSI in Japan for the first time.

This can is very cool indeed. PEPSI-MAN is illustrated with American-style techniques and effects. (He looks just like a superhero in American comics!) It is very interesting to compare it with another PEPSI-MAN can issued in 1998, which the born-headed aspect of PEPSI-MAN was emphasized. [Photo]

Now American comics are gradually gaining popularity among young people in Japan. This can would be accepted to Japan's young consumers as well.