TCE
Topics!
Site Map
Mailing Service(J)
Link to us!(J)
Preferences
Foreword
Journal(J)
Database
Library(J)
Hall of Fame(J)
Search
Help

PEPSI to start new PEPSI-MAN campaign from September

Topics! Sep.18,2000

new design

PEPSI announced in its website that it will launch the new Pepsi-man campaign with prize from the middle of September. The prize is "PEPSI-MAN Toko-Toko Can Helper".

PEPSI Japan is well known for the promos designed only for the campaign. In the previous STAR WAR campaign, PEPSI employed amazing promos such as "C-3PO SOUND BOTTLECAP" or "BATTLE DROID CAN HOLDER". Since they are so unique and well-made, these items are very popular among PEPSI-fan world-widely.

The prize, "PEPSI-MAN Toko-Toko Can Helper" is a spring-powered PEPSI-MAN figure which designed to carry PEPSI's can. (Somehow PEPSI call it "CAN HELPER"). 4 different versions are prepared for this promotion, which are "PEPSIMAN" "DIET PEPSI WOMAN" "PEPSI ROUTE DRIVER 1 & 2". Especially the one of the new character "DIET PEPSI WOMAN" will gain great popularity among the collectors.

The system is the combination of "Instant Win" and "Milage", which was used in the serial SW campaign. 1 point sticker comes with each can and you'll get the prize when either (1) find "WIN" when peel the sticker (Instant win), or (2) collect 50 point (Milage). Campaign will last until December 30th

Since these promos are chosen and sent randomly to the winner, the effort for complete all four promos will be larger than ever.

(Shin Nakamoto)

[The Cola Encyclopedia] [HELP]
Copyright (C) 1997-2000 Shinsuke Nakamoto, Ichiro Nakahashi.