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PEPSI to revive "PEPSI Challenge" in Japan

PEPSI announced in their website that they'll have a public taste test "PEPSI Taste Challenge" in Japan.

The cola used in this campaign is regular PEPSI and Diet PEPSI, which would be compared with Coke's counterpart product. The procedure is quite similar to original "PEPSI Challenge", the examinees drink 2 colas and decide which tastes better. Colas are covered so that examinee cannot tell by appearance until PEPSI stuff removes the cover after your decision.

This test will start in 3 busy spots including Shibuya 109 Square from March 23rd, then spread to other big cities such as Osaka and Nagoya. Anyone can take part in this test, and all examinee have a prize " no matter which cola he chooses.

The first public taste test in cola history was known as "PEPSI Challenge", first held in Dallas in 1975. This test revealed PEPSI is superior to his rival in one-sip-test, and PEPSI Japan seem to confident that this new PEPSI Challenge result the same. In addition, Diet PEPSI contains new sweetener, Asesulfame K, while Diet Coke is still sweetened only with Aspartame. It is more than possible that this test results in PEPSI's favor.

Shin Nakamoto


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