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Coke tied up with Final Fantasy X

Coca-Cola announced to tie up with Final Fantasy X (FFX), the latest addition to the mega-hit RPG series coming up in this summer. Correspond to this tie-up, Coke started FFX figure giveaway campaign from the end of April.

The system is almost the same as the previous FF campaigns held in last year. One 2-inch-tall figure comes with every purchase of 500ml PET Coke and Diet Coke. Each figure is enclosed in the opaque plastic bag so you can't tell what's inside.

This new series, SPECIAL FIGURE COLLECTION Vol 3, includes 32 figures [list]. There are 8 major characters from FFX including Tidus and Yuna (the hero and the heroin of the story). 4 different versions are prepared for each figures; Real, Deformation, Real/Crystal and Real/Deformation. "Crystal" is the name of unpainted version as seen on right in photo(even though they're made of amorphous resin) and normally the colored ones seem to be more popular among collectors.

It is worthy to notice that Coca-Cola put their logo in the giveaway figures for the first time. All the deformed characters have a crown, bottle or other things related to Coke.

In addition Coke offers the chance to get FFX game before it is officially released. You can be the applicant on this fascinating offer by collecting 3 marks printed on the figure bag. 2001 lucky winners can play this exciting RPG before anyone else.

The details of Final Fantasy X, including the story and the characters, have not been revealed yet. This campaign gives us precious piece of information on FFX, and thus it would appeal attractively to the Final Fantasy fan.

(Shin Nakamoto)


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