Coke offers summer promos with LEVI'S, Sony and PEUGEOT

Topics! July 8, 2001

Coca-Cola Japan started new No Reason Campaign from the end of June. In this campaign, Coke is offering new promos named "Colabo Models"

"Collabo Models" are the limited edition of items designed only for this promotion. They are so called "double-named", for they have Coca-Cola and original brand's logo on it. ("Collabo" comes from "Collaboration"). Coke offers 3 "Colabo" items: LIVE'S new 3D Jeans, Sony Network Workman and PEUGEOT portable bike [See the ad.].

Coke said they'll prepare 20,000 LIVE'S jeans, and 5000 for the others. The line-up of the items shows Coke is targeting younger generations in this campaign. Especially limited edition LEVI's will gain great popularity, just like Nike's Morris Green Model in Coke's last Olympic campaign.

(Shin Nakamoto)