PEPSI Gearing Up for PLANET OF THE APES

Topics! July 8, 2001

PEPSI started new campaigns tying up with "PLANET OF THE APES" from the end of June in Japan. According to PEPSI, they'll launch 3 different campaigns related to this coming-up movie.

The first one started last month is about the promo "Special Bottle Caps". This is a instant-win style campaign which you could win "Special Bottle Caps" by pealing off the sticker on 500ml PEPSI / Diet PEPSI bottle. There are 10 different caps featuring the characters in the movie. Generally these special versions are rarer and priced much higher than normal (giveaway) ones among collectors.

The following campaign, "Bottle Cap On-Pack Campaign" will begin in the middle of July. During the campaign, one bottle cap comes with every purchase of 500ml PEPSI and Diet PEPSI.
This series includes 42 different kinds of bottle caps.

PEPSI conclude summer campaign with "Golden Goods giveaways", offering the gold-colored promos with "PLANET OF THE APES" logo. This golden promo series include pen, yo-yo, clip and antenna heads for cell phone.

This "PLANET OF THE APES" campains resemble to one with STAR WARS in 1999, only larger in scale. The result of this promotion seem to depend strongly on the success of it's tie-up partner, which will be on theater from July 28th.

(Shin Nakamoto)