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PEPSI released SNOOPY X'mas Cans in Japan

PEPSI is marketing series of Christmas limited edition cans featuring famous cartoon PEANUTS in Japan.

This series is of 4 cans, 2 PEPSI and 2 Diet PEPSI. These are all 500ml resealable cans called "Bottle Can". PEPSI first tied up with SNOOPY at spring campaign 2001 with great success, then again for Christmas.

Pepsi had been competing Coke's Christmas can with so called "Winter Can" in winter in Japan. But this year Coke announced to issue "HARRI POTTER Can" instead of traditional Santa edition, and PEPSI never miss this chance. This is the first time PEPSI use term "Christmas" on their product in Japan.

These cans are priced 140yen (approx. $1.20) each.

(Shin Nakamoto)

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