Ichiro signed with PEPSI for 2002 promotion

Topics! Dec. 13, 2001

PEPSI announced last week that they contracted with Ichiro Suzuki for a promotion character of PEPSI and Diet PEPSI. This is the first attempt for PEPSI to employs MLB player in Japan.

There is no need to explain his outstanding rookie season in Seattle Mariners. Impressed American baseball fans with his speed and strong arm, he won double-title of AL Rookie of the Year and AL MVP award. He news was broadcasted daily in Japan, which encourage many people in Japan. PEPSIÅfs promotion theme for 2002 is ÅgChallenge the WorldÅh and Ichiro seems to be the very person for this promotion.

Being famous for unique promos, PEPSI Japan has no plan to use him for campaign with giveaways, according to their campaign office. But ÅhIchiro commemorative canÅg may be in reality if he keeps his impressive work next season.

Promotion with Ichiro will start in April, 2002.

(Shin Nakamoto)