LAWSON (convenience store group in Japan) and Coca-Cola Japan have started the campaign called "MEMORY OF TITANIC" since March 16. As you guess, this comes from the movie "TITANIC", which is still very popular in Japan.

In this campaign, 20 persons will win the "Titanic Memorial Tour", a 8-day trip to U.S. and Canada. 10,000 of "Titanic Memorial Goods" are also given to customers who purchaced Coca-Cola products at LAWSON.

During this period, a zipper tag with the TITANIC logotype are bundled to a pair of 500ml PET bottles. To collect them all , you have to drink more then 4 litters of Coke (or Sprite or so...) because . they have at least four variations.

References

• Free Pepsiman bottle-cap with 500ml PET bottle in Japan (Topics!) (Japanese only)
• LAWSON official website (Japanese only)