To establish a wide sales channel in Japan, Virgin Cola makes the cooperation with Pokka Corporation, the major soft drink supplier in Japan.

Virgin Cola once tried to advance into Japan in 1995, but unfortunately thier products were mostly disappeared next year. However, last autumn they finally found a good partner. Pokka had no cola drinks in their product line at that time, and decided to sell Virgin Cola nation-wide from March, 1999.

The design of the can is also changed [picture of the other side]. Richard Branson, the president of the Virgin group, left a comment on its surface --- "Virgin Cola is the best cola in the world, as my opinion." (We guessed so. Original text are in Japanese.)

Virgin got a major power in Japan, and becomes to have possibility to be the third brand of cola in Japan, instead of Jolt Cola.

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