PEPSI had a tremendous advance in Japanese beverage market with the mega hit of tie-up movie "STAR WARS EPISODE I" this year. They have launched couple campaign related to the film, which were "Bottle Cap Campaign" and "R2-D2 Campaign". Though the following one could not get as much popularity as the first, still the prize "R2-D2 CAN HOLDER" is impressive enough to introduce at this topic.

Not much words required to explain this product. All you have to do is to buy 350ml PEPSI at the closest vending machine, then open the head part and insert the can(For me this R2-D2 seems a bit slimmer than one in the movie).

The remarkable point of this can holder is... it moves! This R2-D2 has spring in his front leg and spring can be rewind when pulled backward on the plane surface [picture] . As you see, this holder is absolutely useless as a can holder(Who would expect can holder to carry their pops to somewhere?), but at least very interesting.

Recently PEPSI launched new campaign, which is named "2000 Celebration C-3PO Campaign". Though the boom of STAR WARS had already gone for a while in Japan, PEPSI seems to celebrate millenium with strong persistence upon its out-of-date co-worker.

References

• PEPSI S.W. Bottle Cap Campaign Returns(Topics! Aug.06,1999)
• PEPSI "S.W. Bottle Cap Collection" Campaign ends with triumph (Topics!)
• PEPSI '99 Spring Campaign review (Topics!)
• PEPSI Japan began STAR WARS campagin (Topics!)
• Free Pepsiman bottle-cap with 500ml PET bottle in Japan (Topics!, in Japanese)
• PEPSI COLA(Japan) (Database, in Japanese)