|
|
Coke added "Bottle Can" to line-up
 Kinki Coca-Cola bottling is marketing Coke in the state-of-the-art Can ,"Bottle Can", from the end of April.
This novel type of can was initially introduced in beer market in spring 2000. This can then gained popularity amongung- and middle-aged consumers and gradually accepted in soft-drink market. PEPSI employed can of this kind for the first time for Cola beverage last winter [topics!].
While most of the beverage company regard as a substitute for 500ml PET bottle, Coke seems to consider bottle can as an alternative of 12oz can. The most distinguish point of this can is its size, 400ml, which is 100ml smaller than other bottle cans. It is also priced cheaper than others, namely 130yen.
This can is now available in limited areas in Kinki region such as Kobe. It is said that this can is Coke's test product, like contour can issued in U.S.
|
